{"id":174639,"date":"2026-02-26T17:20:31","date_gmt":"2026-02-26T16:20:31","guid":{"rendered":"https:\/\/donuts-communication.ch\/kompetenzen\/branding\/"},"modified":"2026-07-22T10:40:04","modified_gmt":"2026-07-22T08:40:04","slug":"branding","status":"publish","type":"page","link":"https:\/\/donuts-communication.ch\/de\/kompetenzen\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;837582&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;215164&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243; uncode_shortcode_id=&#8220;209776&#8243;][uncode_breadcrumbs text_lead=&#8220;small&#8220; separator=&#8220;pipe&#8220;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;168245&#8243;]Eine Marke, die man erkennt,<br \/>\n<span style=\"color: #e01a85;\"> der man vertraut und die man w\u00e4hlt.<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;162731&#8243;]Eine visuelle Identit\u00e4t ist weit mehr als nur ein Logo. Sie sorgt daf\u00fcr, dass Ihre Marke auf den ersten Blick wiedererkannt wird, sich von anderen abhebt und nachhaltig in Erinnerung bleibt.[\/vc_column_text][vc_separator sep_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;129321&#8243; sep_color_type=&#8220;uncode-palette&#8220; el_width=&#8220;35%&#8220;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;176598&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;gradient-soft&#8220; bottom_divider=&#8220;gradient&#8220; changer_back_color=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;167981&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;456533&#8243;][vc_column_text text_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;149962&#8243; text_color_type=&#8220;uncode-palette&#8220;]Wir entwickeln visuelle Identit\u00e4ten, die langfristig Bestand haben \u2013 konsistent \u00fcber alle Kan\u00e4le hinweg, passend zu Ihrem Markt und Ihren Ambitionen. Der Prozess beginnt mit der Strategie: Wir definieren, wof\u00fcr Ihre Marke stehen soll, bevor wir ihr eine visuelle Form geben.<\/p>\n<p>Vom Naming bis zur vollst\u00e4ndigen Markenrichtlinie, vom Logo bis zu digitalen und gedruckten Anwendungen: Wir begleiten das gesamte Projekt. Jedes Element wird so entwickelt, dass es sowohl f\u00fcr sich allein funktioniert als auch als Teil eines durchg\u00e4ngigen Systems \u2013 \u00fcber alle Kommunikationskan\u00e4le hinweg.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;144572&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-614192&#8243; text_size=&#8220;h5&#8243; text_weight=&#8220;600&#8243; uncode_shortcode_id=&#8220;884183&#8243;]Unsere Leistungen[\/vc_custom_heading][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-chat&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Markenname und Markenstrategie&#8220; uncode_shortcode_id=&#8220;127523&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-global&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Logoentwicklung und visuelles Erscheinungsbild&#8220; uncode_shortcode_id=&#8220;744814&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-book-open&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Vollst\u00e4ndige Markenrichtlinien&#8220; uncode_shortcode_id=&#8220;114881&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-desktop2&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Digitale und Print-Anwendungen&#8220; uncode_shortcode_id=&#8220;144446&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-gears2&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Anwendungsrichtlinien und Brand Book&#8220; uncode_shortcode_id=&#8220;145776&#8243;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;4&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;111761&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;5\/12&#8243; uncode_shortcode_id=&#8220;194947&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;193359&#8243;]Warum Donuts <em><span style=\"color: #e01a85;\">f\u00fcr Ihr Branding?<\/span><\/em>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;661263&#8243;]Wir entwickeln Marken, die Bestand haben. Keine kurzlebigen Trendlogos, die schnell veralten, sondern starke Identit\u00e4ten, die auf allen Kan\u00e4len und in unterschiedlichsten Kontexten funktionieren.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;7\/12&#8243; uncode_shortcode_id=&#8220;689866&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;797029&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;190927&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;477744&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;152122&#8243; subheading=&#8220;Ich w\u00fcrde f\u00fcr Donuts \u201eStrategie zuerst, Gestaltung danach\u201c empfehlen: Gestaltung umfasst im Deutschen mehr als nur \u00c4sthetik und passt besser zu Branding, Design und visueller Identit\u00e4t.&#8220;]Strategie zuerst, \u00c4sthetik danach[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;805681&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;167166&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;197169&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;296705&#8243; subheading=&#8220;Wir entwickeln Markenauftritte, die auch in f\u00fcnf Jahren noch konsistent und wiedererkennbar sind \u2013 nicht nur im Moment des Launches.&#8220;]Identit\u00e4ten, die langfristig Bestand haben[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;220064&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;158577&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;622926&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;364992&#8243; subheading=&#8220;Website, Social Media, Print, Packaging, Signaletik: Wir stellen sicher, dass Ihre Markenidentit\u00e4t \u00fcberall funktioniert \u2013 mit derselben Klarheit und Konsistenz.&#8220;]Umsetzung auf allen Ihren Kan\u00e4len[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;102145&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;137181&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;684732&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;130828&#8243; subheading=&#8220;Wir kennen die visuellen und kulturellen Codes der Westschweiz und der Deutschschweiz. Eine Marke, die lokal verstanden und verankert ist, schafft Relevanz \u2013 und erzielt Wirkung.&#8220;]Kenntnis des Schweizer Marktes[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; changer_back_color=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;808261&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column width=&#8220;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;7&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;5&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;90&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; 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