{"id":174673,"date":"2026-02-27T07:37:45","date_gmt":"2026-02-27T06:37:45","guid":{"rendered":"https:\/\/donuts-communication.ch\/kompetenzen\/paper-editorial\/"},"modified":"2026-07-22T10:41:14","modified_gmt":"2026-07-22T08:41:14","slug":"print-editorial","status":"publish","type":"page","link":"https:\/\/donuts-communication.ch\/de\/kompetenzen\/print-editorial\/","title":{"rendered":"Print + Editorial"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;540572&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;215164&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][uncode_breadcrumbs text_lead=&#8220;small&#8220; separator=&#8220;pipe&#8220;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;721123&#8243;]Editorial mit dem Anspruch<br \/>\n<span style=\"color: #e01a85;\"> digitaler Kommunikation.<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;479815&#8243;]Ein gut konzipierter Gesch\u00e4ftsbericht, eine Brosch\u00fcre, die man gerne aufbewahrt, oder ein internes Magazin, das tats\u00e4chlich gelesen wird: Das sind Kommunikationsmittel mit nachhaltiger und konkreter Wirkung.[\/vc_column_text][vc_separator sep_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;129488&#8243; sep_color_type=&#8220;uncode-palette&#8220; el_width=&#8220;35%&#8220;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;176598&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;gradient-soft&#8220; bottom_divider=&#8220;gradient&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;126189&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;456533&#8243;][vc_column_text text_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;834216&#8243; text_color_type=&#8220;uncode-palette&#8220;]Wir \u00fcbernehmen die redaktionelle und grafische Konzeption Ihrer Printmedien \u2013 von der Inhaltsstruktur bis zur Papierauswahl. Unser Ansatz ist strategisch: Wir kl\u00e4ren zuerst, welche Botschaft das Dokument vermitteln soll, an wen es sich richtet und in welchem Kontext es eingesetzt wird.<\/p>\n<p>Bei Bedarf arbeiten wir mit Redaktionsteams zusammen und begleiten die Produktion bis zur finalen Lieferung. So entsteht ein konsistentes, hochwertiges Ergebnis, das Ihrer Marke und Ihrem Anspruch gerecht wird.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;144572&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-614192&#8243; text_size=&#8220;h5&#8243; text_weight=&#8220;600&#8243; uncode_shortcode_id=&#8220;152643&#8243;]Unsere Leistungen[\/vc_custom_heading][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-pencil2&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Redaktionelle Konzeption und Strukturierung der Inhalte&#8220; uncode_shortcode_id=&#8220;813056&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-tools&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Art Direction und grafisches Design&#8220; uncode_shortcode_id=&#8220;111427&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-newspaper&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Texterstellung und Koordination der Inhalte&#8220; uncode_shortcode_id=&#8220;380852&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-printer3&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Produktionsbegleitung (Druckvorstufe, Druck und Veredelung)&#8220; uncode_shortcode_id=&#8220;167780&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-mobile2&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Digitale Adaptionen bei Bedarf&#8220; uncode_shortcode_id=&#8220;372727&#8243;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;4&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;141799&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;5\/12&#8243; uncode_shortcode_id=&#8220;124399&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;147047&#8243;]Warum Donuts <span style=\"color: #e01a85;\">f\u00fcr Editorial?<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;691247&#8243;]Gut gestaltete Printmedien sind nach wie vor ein starkes Statement f\u00fcr Ihre Positionierung. Wir behandeln sie mit derselben hohen Pr\u00e4zision und Sorgfalt wie Ihre digitale Kommunikation.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;7\/12&#8243; uncode_shortcode_id=&#8220;122300&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;175374&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;190927&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;104710&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;194387&#8243; subheading=&#8220;Wir beginnen mit der Frage, welche Botschaft das Dokument vermitteln soll, an wen es sich richtet und in welchem Kontext es eingesetzt wird. Das Layout folgt erst danach.&#8220;]Strategischer Ansatz[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;186027&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;167166&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;187419&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;213575&#8243; subheading=&#8220;Unsere Art Directors entwickeln Kommunikationsmittel, die Ihre Marke widerspiegeln und sich nahtlos in Ihre gesamte Markenidentit\u00e4t einf\u00fcgen.&#8220;]Integrierte Art Direction[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;153664&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;158577&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;255384&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;128396&#8243; subheading=&#8220;Wir begleiten die Produktion bis zum fertigen Ergebnis: Druckvorstufe, Papierauswahl, Veredelungen und Qualit\u00e4tskontrolle.&#8220;]Begleitung bis zur finalen Lieferung[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;174464&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;137181&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;133390&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;651741&#8243; subheading=&#8220;Wir denken digitale Adaptionen bereits bei der Konzeption mit, damit Ihre Inhalte \u00fcber das gedruckte Medium hinaus Wirkung entfalten.&#8220;]Konsistenz zwischen Digital und Print[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; 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text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;414364&#8243;]Verwandte <span style=\"color: #e01a85;\">Projekte.<\/span>[\/vc_custom_heading][uncode_index el_id=&#8220;index-9623217&#8243; loop=&#8220;size:3|order_by:date|post_type:portfolio|tax_query:82|taxonomy_count:10&#8243; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; gutter_size=&#8220;3&#8243; post_items=&#8220;media|featured|onpost|poster,title,category|nobg&#8220; portfolio_items=&#8220;media|featured|onpost|original,title|-&#8220; single_text=&#8220;overlay&#8220; images_size=&#8220;three-four&#8220; single_shape=&#8220;round&#8220; radius=&#8220;xl&#8220; single_overlay_color=&#8220;color-365579&#8243; single_overlay_coloration=&#8220;bottom_gradient&#8220; single_overlay_opacity=&#8220;50&#8243; single_text_anim_type=&#8220;btt&#8220; single_image_anim=&#8220;no&#8220; single_h_align=&#8220;center&#8220; single_v_position=&#8220;bottom&#8220; 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