{"id":174683,"date":"2026-02-27T07:11:02","date_gmt":"2026-02-27T06:11:02","guid":{"rendered":"https:\/\/donuts-communication.ch\/kompetenzen\/production-video-contenus\/"},"modified":"2026-07-22T10:41:46","modified_gmt":"2026-07-22T08:41:46","slug":"videoproduktion-content","status":"publish","type":"page","link":"https:\/\/donuts-communication.ch\/de\/kompetenzen\/videoproduktion-content\/","title":{"rendered":"Videoproduktion + Content"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;143316&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;145319&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;215164&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243; uncode_shortcode_id=&#8220;129904&#8243;][uncode_breadcrumbs text_lead=&#8220;small&#8220; separator=&#8220;pipe&#8220;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;213905&#8243;]Videos, die <span style=\"color: #e01a85;\">f\u00fcr Wirkung konzipiert sind.<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;193827&#8243;]Ein Video, das ein klares Ziel verfolgt, bleibt relevant und erzielt langfristige Wirkung. Wir beginnen immer mit dem Warum \u2013 bevor es um Kamera, Bildsprache oder Schnitt geht.[\/vc_column_text][vc_separator sep_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;475456&#8243; sep_color_type=&#8220;uncode-palette&#8220; el_width=&#8220;35%&#8220;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;963266&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;gradient-soft&#8220; bottom_divider=&#8220;gradient&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;160214&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;456533&#8243;][vc_column_text text_color=&#8220;color-365579&#8243; uncode_shortcode_id=&#8220;118142&#8243; text_color_type=&#8220;uncode-palette&#8220;]Unsere Videoproduktion erfolgt vollst\u00e4ndig intern. Das macht den Unterschied: mehr Agilit\u00e4t, eine bessere Verbindung zwischen Strategie und finalem Bild, sowie volle Kontrolle \u00fcber Termine und Budgets. Wir begleiten unsere Kundinnen und Kunden vom Briefing bis zur Ver\u00f6ffentlichung \u2013 von der Konzeption \u00fcber Dreh, Schnitt und Untertitelung bis zu den Adaptionen f\u00fcr verschiedene Formate.<\/p>\n<p>Wir produzieren Unternehmensfilme, Werbespots, Social-Media-Content, Interviews und Markendokumentationen. Jedes Format wird gezielt f\u00fcr den Kanal entwickelt, auf dem es eingesetzt wird.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;144572&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-614192&#8243; text_size=&#8220;h5&#8243; text_weight=&#8220;600&#8243; uncode_shortcode_id=&#8220;669461&#8243;]Unserer Leistungen[\/vc_custom_heading][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-tools&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Kreative Konzeption (Briefing, Drehbuch, Storyboard)&#8220; uncode_shortcode_id=&#8220;136492&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-video3&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Produktion (Dreh, Art Direction)&#8220; uncode_shortcode_id=&#8220;925779&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-scissors3&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Postproduktion (Schnitt, Color Grading, Sounddesign, Untertitel)&#8220; uncode_shortcode_id=&#8220;857232&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-desktop2&#8243; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Adaptionen f\u00fcr verschiedene Formate (Stories, Reels, YouTube, TV \u2026)&#8220; uncode_shortcode_id=&#8220;161748&#8243;][\/vc_icon][vc_icon position=&#8220;left&#8220; icon=&#8220;fa fa-linegraph&#8220; size=&#8220;fa-2x&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;400&#8243; align=&#8220;left&#8220; title=&#8220;Integration in Kommunikationskampagnen&#8220; uncode_shortcode_id=&#8220;924610&#8243;][\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;4&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;891088&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;5\/12&#8243; uncode_shortcode_id=&#8220;124399&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;846267&#8243;]Warum Donuts <span style=\"color: #e01a85;\">f\u00fcr Ihre Videoproduktion?<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;705131&#8243;]Unsere interne Videoproduktion ist unser echter Unterschied. Weniger Schnittstellen, mehr Konsistenz und eine bessere Kontrolle \u00fcber das finale Ergebnis.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;7\/12&#8243; uncode_shortcode_id=&#8220;177959&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;959523&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;187166&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;190927&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;286242&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;121902&#8243; subheading=&#8220;Dreh, Schnitt, Color Grading und Sounddesign: Alles entsteht bei uns. Keine Fremdvergabe, keine unerwarteten Verz\u00f6gerungen.&#8220;]100 % intern[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;103674&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;167166&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;137485&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;138105&#8243; subheading=&#8220;Bevor es um Kamera oder Format geht, definieren wir das Ziel. Ein wirkungsvolles Video beantwortet eine konkrete Frage.&#8220;]Wir beginnen immer mit dem Warum[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;108719&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;158577&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;134674&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;107191&#8243; subheading=&#8220;Wir adaptieren jede Produktion f\u00fcr die Plattformen, auf denen sie eingesetzt wird. Stories, Reels, YouTube, TV: Nichts wird dem Zufall \u00fcberlassen.&#8220;]Formate f\u00fcr den jeweiligen Kanal gedacht[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;106061&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;600&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;137181&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;587870&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;161780&#8243; subheading=&#8220;Video ist Teil Ihrer ganzheitlichen Kommunikationsstrategie. Kein isoliertes Endprodukt, sondern ein Kommunikationsinstrument, das sich nahtlos mit allen anderen Massnahmen verbindet.&#8220;]Strategie und Kreation im selben Team[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;7&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;5&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;90&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;2&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;186666&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;92&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_fixed=&#8220;yes&#8220; 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