{"id":174758,"date":"2026-09-16T15:13:30","date_gmt":"2026-09-16T13:13:30","guid":{"rendered":"https:\/\/donuts-communication.ch\/?post_type=portfolio&#038;p=174758"},"modified":"2026-09-16T16:31:20","modified_gmt":"2026-09-16T14:31:20","slug":"la-rasude","status":"publish","type":"portfolio","link":"https:\/\/donuts-communication.ch\/de\/portfolio\/la-rasude\/","title":{"rendered":"La Rasude"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;167409&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;108674&#8243;][vc_single_image dynamic=&#8220;yes&#8220; dynamic_source=&#8220;secondary&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; shape=&#8220;img-round&#8220; radius=&#8220;xl&#8220; uncode_shortcode_id=&#8220;189643&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;993564&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;210967&#8243;]La\u00a0Rasude[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;121981&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; border_color=&#8220;color-uydo&#8220; border_style=&#8220;solid&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;202843&#8243; css=&#8220;.vc_custom_1772788703940{border-right-width: 1px !important;padding-right: 20px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;207011&#8243;]<\/p>\n<h4>Donner la parole \u00e0 celles et ceux qui feront vivre un nouveau quartier lausannois.<\/h4>\n<p>Un futur quartier au c\u0153ur de Lausanne, un projet urbain d&#8217;envergure, et le besoin d&#8217;incarner sa vision par des voix humaines et cr\u00e9dibles.<\/p>\n<p>La Rasude est un futur quartier vivant et durable qui verra le jour \u00e0 c\u00f4t\u00e9 de la gare de Lausanne, apr\u00e8s plus de dix ans de r\u00e9flexion et de concertation. Un site rouvert \u00e0 la population, reverdi et revitalis\u00e9, dont il fallait raconter l&#8217;ambition autrement que par des plans et des chiffres.<\/p>\n<p>Donuts a produit une s\u00e9rie d&#8217;une dizaine d&#8217;interviews de personnalit\u00e9s vaudoises et lausannoises. Des t\u00e9moignages qui donnent un visage au projet, expriment ses enjeux et cr\u00e9ent un lien de confiance avec la population.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;157132&#8243;][uncode_portfolio_details text_lead=&#8220;small&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;189239&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;381016&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;179686&#8243;]<span style=\"color: #e01a85;\">Le d\u00e9fi<\/span> \u00e0 relever.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;841595&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;126562&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;153255&#8243;]01[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;208664&#8243; subheading=&#8220;Rendre tangible et humain un projet d&#8217;am\u00e9nagement complexe, en le racontant \u00e0 travers celles et ceux qui le portent, le vivent ou l&#8217;observent.&#8220;]Incarner un projet urbain[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;104623&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;838677&#8243;]02[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;373753&#8243; subheading=&#8220;Accompagner un projet urbain sensible, fruit d&#8217;une longue concertation, avec des voix cr\u00e9dibles qui rassurent et f\u00e9d\u00e8rent autour de la vision du quartier.&#8220;]Cr\u00e9er la confiance[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;387402&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;170133&#8243;]03[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;191258&#8243; subheading=&#8220;Concevoir une dizaine d&#8217;interviews comme un ensemble homog\u00e8ne, avec une direction visuelle et \u00e9ditoriale commune, tout en respectant la singularit\u00e9 de chaque intervenant.&#8220;]Tenir une coh\u00e9rence de s\u00e9rie[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;179081&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;141675&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;162162&#8243;]Notre approche.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;841471&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;124420&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;620524&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;728081&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;203243&#8243; subheading=&#8220;Nous avons d\u00e9fini l&#8217;angle et le fil conducteur de la s\u00e9rie, les questions et les th\u00e9matiques, pour que chaque interview apporte un \u00e9clairage propre tout en servant le m\u00eame r\u00e9cit d&#8217;ensemble.&#8220;]Une direction \u00e9ditoriale claire[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;104153&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;621921&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;209528&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;173928&#8243; subheading=&#8220;Nous avons tourn\u00e9 et mont\u00e9 l&#8217;ensemble des interviews, avec une exigence de qualit\u00e9 et une identit\u00e9 visuelle coh\u00e9rente d&#8217;un t\u00e9moignage \u00e0 l&#8217;autre, \u00e0 la hauteur de l&#8217;ambition du projet.&#8220;]Une production soign\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;665951&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;127077&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;126614&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;208260&#8243; subheading=&#8220;Nous avons livr\u00e9 une s\u00e9rie de capsules exploitables sur le site du projet et sur les r\u00e9seaux sociaux, pens\u00e9es pour faire vivre le quartier dans la dur\u00e9e, bien avant sa construction.&#8220;]Des formats pr\u00eats \u00e0 diffuser[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;4&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;158859&#8243; 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