{"id":174760,"date":"2026-10-01T16:00:18","date_gmt":"2026-10-01T14:00:18","guid":{"rendered":"https:\/\/donuts-communication.ch\/?post_type=portfolio&#038;p=174760"},"modified":"2026-10-01T16:26:00","modified_gmt":"2026-10-01T14:26:00","slug":"eye-five","status":"publish","type":"portfolio","link":"https:\/\/donuts-communication.ch\/de\/portfolio\/eye-five\/","title":{"rendered":"Eye Five"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;167409&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;108674&#8243;][vc_single_image dynamic=&#8220;yes&#8220; dynamic_source=&#8220;secondary&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; shape=&#8220;img-round&#8220; radius=&#8220;xl&#8220; uncode_shortcode_id=&#8220;189643&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;993564&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;113146&#8243;]Eye\u00a0Five[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;121981&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; border_color=&#8220;color-uydo&#8220; border_style=&#8220;solid&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;202843&#8243; css=&#8220;.vc_custom_1772788703940{border-right-width: 1px !important;padding-right: 20px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;602994&#8243;]<\/p>\n<h4>Une marque de lunettes qui raconte des histoires, en ligne comme sur les r\u00e9seaux.<\/h4>\n<p>Des lunettes solaires haut de gamme, un univers puis\u00e9 dans les voyages, les cultures et les symboles, \u00e0 traduire en une pr\u00e9sence digitale \u00e0 la hauteur.<\/p>\n<p>Eye Five est une marque de lunettes o\u00f9 chaque monture raconte une histoire, inspir\u00e9e de mythes, de lieux et de symboles forts. Un positionnement premium et cr\u00e9atif qui demandait une vitrine e-commerce soign\u00e9e et une pr\u00e9sence sociale \u00e0 son image.<\/p>\n<p>Donuts a r\u00e9alis\u00e9 l&#8217;\u00e9cosyst\u00e8me web de la marque, le site vitrine eyefive.fr et la boutique en ligne eyefive.store, puis pris en charge l&#8217;ensemble de la pr\u00e9sence sur les r\u00e9seaux sociaux, direction artistique du feed Instagram, cr\u00e9ation de contenu, r\u00e9els en motion et community management au quotidien.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;157132&#8243;][uncode_portfolio_details text_lead=&#8220;small&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;140553&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;381016&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;179686&#8243;]<span style=\"color: #e01a85;\">Le d\u00e9fi<\/span> \u00e0 relever.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;841595&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;126562&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;153255&#8243;]01[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;109174&#8243; subheading=&#8220;Cr\u00e9er une boutique en ligne qui valorise autant le produit que l&#8217;histoire derri\u00e8re chaque monture, pour transformer l&#8217;univers de la marque en exp\u00e9rience d&#8217;achat.&#8220;]Vendre une marque de r\u00e9cit[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;104623&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;838677&#8243;]02[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;431938&#8243; subheading=&#8220;Donner au feed Instagram une direction artistique forte et reconnaissable, capable de porter l&#8217;esth\u00e9tique premium de la marque \u00e0 chaque publication.&#8220;]Installer une signature visuelle[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;387402&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;170133&#8243;]03[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;155744&#8243; subheading=&#8220;Animer les r\u00e9seaux au quotidien, cr\u00e9er un lien avec les abonn\u00e9s et nourrir le d\u00e9sir autour des collections, entre Instagram et LinkedIn.&#8220;]Faire vivre la communaut\u00e9[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; 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text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;169815&#8243;]Notre <span style=\"color: #e01a85;\">approche.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;841471&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; 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text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;999795&#8243; subheading=&#8220;Nous avons r\u00e9alis\u00e9 le site e-commerce de la marque, une vitrine qui met en sc\u00e8ne les collections, raconte l&#8217;histoire de chaque mod\u00e8le et offre un parcours d&#8217;achat fluide et \u00e0 l&#8217;image du positionnement premium d&#8217;Eye Five.&#8220;]Site &amp; boutique en ligne[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;104153&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;621921&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;209528&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;185754&#8243; subheading=&#8220;Nous avons d\u00e9fini la direction artistique du feed, une grille visuelle coh\u00e9rente et l\u00e9ch\u00e9e qui installe une signature imm\u00e9diatement reconnaissable et valorise l&#8217;esth\u00e9tique singuli\u00e8re des montures.&#8220;]Direction artistique du feed Instagram[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; 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overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;126614&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;202616&#8243; subheading=&#8220;Nous produisons les contenus qui alimentent Instagram et LinkedIn, visuels, formats \u00e9ditoriaux et r\u00e9els anim\u00e9s en motion, pens\u00e9s pour capter l&#8217;attention et faire rayonner l&#8217;univers de la marque.&#8220;]Cr\u00e9ation de contenu &amp; r\u00e9els en motion[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; 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