{"id":174808,"date":"2026-05-01T10:33:35","date_gmt":"2026-05-01T08:33:35","guid":{"rendered":"https:\/\/donuts-communication.ch\/portfolio\/cierges-gotteron-une-tradition-transposee-au-numerique\/"},"modified":"2026-07-22T09:12:38","modified_gmt":"2026-07-22T07:12:38","slug":"cierges-gotteron-une-tradition-transposee-au-numerique","status":"publish","type":"portfolio","link":"https:\/\/donuts-communication.ch\/de\/portfolio\/cierges-gotteron-une-tradition-transposee-au-numerique\/","title":{"rendered":"Cierges Gott\u00e9ron. Une tradition transpos\u00e9e au num\u00e9rique."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;188187&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;110056&#8243;][vc_single_image dynamic=&#8220;yes&#8220; dynamic_source=&#8220;secondary&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; shape=&#8220;img-round&#8220; radius=&#8220;xl&#8220; uncode_shortcode_id=&#8220;360909&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;121825&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;489546&#8243;]Cierges\u00a0Gott\u00e9ron.<br \/>\nUne tradition transpos\u00e9e au num\u00e9rique.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;121981&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; border_color=&#8220;color-uydo&#8220; border_style=&#8220;solid&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;202843&#8243; css=&#8220;.vc_custom_1772788703940{border-right-width: 1px !important;padding-right: 20px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;128498&#8243;]<strong>Comment transformer un geste s\u00e9culaire fribourgeois en mouvement digital populaire en moins de 48 heures, en pleine finale des play-off de National League.<\/strong>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;363251&#8243;]Samedi 26 avril 2026. Le HC Fribourg-Gott\u00e9ron vient de s&#8217;incliner en acte V de la finale des play-off de National League face au HC Davos. \u00c0 deux victoires d&#8217;un titre historique, jamais conquis en plus de soixante ans d&#8217;existence, les Dragons doivent se reprendre d\u00e8s l&#8217;acte VI.<\/p>\n<p>\u00c0 Fribourg, quand un miracle est n\u00e9cessaire, on monte traditionnellement\u00a0\u00e0 Bourguillon, allumer un cierge \u00e0 Notre-Dame. Une pratique qui remonte au XVe\u00a0si\u00e8cle, profond\u00e9ment ancr\u00e9e dans la culture r\u00e9gionale.<\/p>\n<p>Entre l&#8217;acte V et l&#8217;acte VI, l&#8217;agence s&#8217;est empar\u00e9e de cette tradition pour en proposer une version num\u00e9rique : un site one-pager, un cierge symbolique, un compteur global, en acc\u00e8s libre et gratuit pour tous les supporters.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;157132&#8243;][uncode_portfolio_details text_lead=&#8220;small&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;140553&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;381016&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;234663&#8243;]<span style=\"color: #e01a85;\">Un objet symbolique,<\/span> imm\u00e9diat, profond\u00e9ment fribourgeois.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;841595&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;126562&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;153255&#8243;]01[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;484142&#8243; subheading=&#8220;Adapter avec respect une tradition s\u00e9culaire en geste digital, sans la d\u00e9naturer. Garder la noblesse du symbole, l&#8217;inscrire dans un nouveau support.&#8220;]Transposer un rituel local[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;104623&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;838677&#8243;]02[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;104467&#8243; subheading=&#8220;Offrir aux supporters un objet de rassemblement gratuit, sans transaction, sans inscription, sans condition. Un clic, un cierge, un soutien.&#8220;]F\u00e9d\u00e9rer la communaut\u00e9[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;387402&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;170133&#8243;]03[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;558021&#8243; subheading=&#8220;Concevoir, d\u00e9velopper, d\u00e9ployer et faire vivre une initiative de marque en quelques heures. Sans brief client, sans budget, sans r\u00e9union.&#8220;]D\u00e9montrer notre agilit\u00e9[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;113416&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;230478&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;403458&#8243;]<span style=\"color: #e01a85;\">Concevoir vite<\/span>,\u00a0d\u00e9ployer juste.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;283186&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;612056&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;620524&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;128486&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;746591&#8243; subheading=&#8220;Cierge anim\u00e9 en SVG\/CSS, palette aux couleurs de Gott\u00e9ron (#044AD5), typographie Fraunces italique en clin d&#8217;\u0153il aux missels. Composition \u00e9pur\u00e9e, hi\u00e9rarchie verticale, ornements discrets. Une identit\u00e9 imm\u00e9diatement reconnaissable, \u00e0 mi-chemin entre la chapelle et l&#8217;\u00e9cran.&#8220;]Direction artistique liturgique[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;628022&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;621921&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;143205&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;147036&#8243; subheading=&#8220;Backend l\u00e9ger sur Google Apps Script, un endpoint GET pour lire et POST pour incr\u00e9menter. Synchronisation instantan\u00e9e entre tous les visiteurs, sans serveur d\u00e9di\u00e9, sans co\u00fbt r\u00e9current. Un compteur live qui cr\u00e9e la preuve sociale en temps r\u00e9el.&#8220;]Compteur global synchronis\u00e9[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;189256&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;127077&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;642859&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;129296&#8243; subheading=&#8220;Mise en ligne sur sous-domaine d\u00e9di\u00e9 cierges.donuts-communication.ch, avec bascule de secours sur Netlify pendant la propagation DNS. Optimisation Open Graph, certificat SSL, tracking GA4. Le site \u00e9tait disponible en moins de quatre heures apr\u00e8s l&#8217;id\u00e9e.&#8220;]D\u00e9ploiement \u00e9clair[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;153922&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;912656&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;172324&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;133332&#8243; subheading=&#8220;D\u00e9clinaisons r\u00e9alis\u00e9es en parall\u00e8le : visuel Open Graph, story Instagram, banni\u00e8re de signature email Signitic, formats LinkedIn carr\u00e9 et 4:5, pastille flottante WordPress sur le site agence. Communiqu\u00e9 de presse diffus\u00e9 aux m\u00e9dias romands le matin du match d\u00e9cisif.&#8220;]Activation multi-canal[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;104643&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;587894&#8243;][vc_separator sep_color=&#8220;color-lxmt&#8220; uncode_shortcode_id=&#8220;727427&#8243; sep_color_type=&#8220;uncode-palette&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_custom_heading text_color=&#8220;color-xsdn&#8220; text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;189274&#8243; text_color_type=&#8220;uncode-palette&#8220;]En 48 heures, une mobilisation virale.[\/vc_custom_heading][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;4&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;930383&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;201346&#8243;][uncode_counter value=&#8220;7791&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; uncode_shortcode_id=&#8220;908768&#8243; counter_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;242020&#8243;]Cierges allum\u00e9s au cumul, en deux soir\u00e9es de finale[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;183527&#8243;][uncode_counter value=&#8220;4&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; uncode_shortcode_id=&#8220;146914&#8243; counter_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;132843&#8243;]M\u00e9dias romands ont relay\u00e9 l&#8217;initiative spontan\u00e9ment[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;779385&#8243; row_name=&#8220;intro&#8220; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;5&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;192942&#8243;][vc_gallery el_id=&#8220;&#8220; medias=&#8220;174506&#8243; explode_albums=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; media_items=&#8220;media|nolink|original&#8220; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; single_width=&#8220;12&#8243; single_overlay_opacity=&#8220;100&#8243; single_overlay_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_h_align=&#8220;center&#8220; single_padding=&#8220;2&#8243; single_title_family=&#8220;font-614192&#8243; uncode_shortcode_id=&#8220;115543&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;209591&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;118694&#8243;]Repris par les <span style=\"color: #e01a85;\">m\u00e9dias romands<\/span>.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;2&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;117910&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;5&#8243; radius=&#8220;lg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;591900&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;114568&#8243;]La Libert\u00e9[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;292347&#8243;]\u00ab \u00c0 Fribourg, quand on a besoin d&#8217;un miracle, on monte \u00e0 Bourguillon. Jeudi soir, on monte d&#8217;un clic. \u00bb[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; radius=&#8220;lg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;446568&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;673103&#8243;]20 minutes[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;163162&#8243;]\u00ab Peut-\u00eatre que les cierges allum\u00e9s \u00e0 Bourguillon m\u00e9ritent une part de ce titre. \u00bb[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; radius=&#8220;lg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;501788&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;103143&#8243;]Cominmag[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;181197&#8243;]\u00ab Donuts Communication transforme une tradition fribourgeoise en levier d&#8217;engagement digital. \u00bb[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; radius=&#8220;lg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;448990&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h3&#8243; uncode_shortcode_id=&#8220;184026&#8243;]Frapp[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-102580&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;100856&#8243;]\u00ab Plus de 5&#8217;400 cierges digitaux pour les Dragons. Une initiative purement symbolique et totalement gratuite. \u00bb[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;6&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;139884&#8243;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;259190&#8243;][vc_custom_heading text_color=&#8220;color-wvjs&#8220; heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-102580&#8243; text_size=&#8220;custom&#8220; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;167589&#8243; text_color_type=&#8220;uncode-palette&#8220; heading_custom_size=&#8220;clamp(1rem, 4vw, 1.5rem)&#8220;]&#8220;Les supporters de Gott\u00e9ron ont une foi populaire qui d\u00e9passe le cadre du sport. Le geste du cierge \u00e0 Bourguillon fait partie de notre identit\u00e9 fribourgeoise. Le transposer en ligne, le soir d&#8217;un match de cette ampleur, c&#8217;\u00e9tait une \u00e9vidence cr\u00e9ative.&#8220;[\/vc_custom_heading][vc_column_text text_lead=&#8220;small&#8220; uncode_shortcode_id=&#8220;183645&#8243;]Julien Kolly, Co-fondateur, Donuts Communication[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_image=&#8220;171728&#8243; back_repeat=&#8220;no-repeat&#8220; back_position=&#8220;center center&#8220; parallax=&#8220;yes&#8220; overlay_color=&#8220;color-105898&#8243; overlay_alpha=&#8220;14&#8243; overlay_color_blend=&#8220;multiply&#8220; overlay_animated=&#8220;yes&#8220; overlay_animated_1_color=&#8220;color-210407&#8243; overlay_animated_2_color=&#8220;color-482803&#8243; overlay_animated_size=&#8220;1.2&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; 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align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243; uncode_shortcode_id=&#8220;158390&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;custom&#8220; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;141103&#8243; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]Un projet similaire ?<br \/>\nOn commence par en parler.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;513438&#8243;][vc_button radius=&#8220;btn-circle&#8220; 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gutter_size=&#8220;3&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;85&#8243; radius=&#8220;hg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;153514&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; limit_content=&#8220;&#8220; uncode_shortcode_id=&#8220;142849&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;324426&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;custom&#8220; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;141103&#8243; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]Un projet similaire ?<br \/>\nOn commence par en parler.[\/vc_custom_heading][vc_button radius=&#8220;btn-circle&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-614192&#8243; font_weight=&#8220;700&#8243; border_width=&#8220;0&#8243; icon_position=&#8220;right&#8220; scale_mobile=&#8220;no&#8220; icon=&#8220;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8220;863274&#8243; link=&#8220;url:https%3A%2F%2Fdonuts-communication.ch%2Fcontact%2F|title:Contact&#8220;]Nous contacter[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8220;yes&#8220; 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