{"id":174838,"date":"2026-03-10T17:21:41","date_gmt":"2026-03-10T16:21:41","guid":{"rendered":"https:\/\/donuts-communication.ch\/portfolio\/he-arc-ingenierie\/"},"modified":"2026-07-22T09:12:55","modified_gmt":"2026-07-22T07:12:55","slug":"he-arc-ingenierie","status":"publish","type":"portfolio","link":"https:\/\/donuts-communication.ch\/de\/portfolio\/he-arc-ingenierie\/","title":{"rendered":"HE-Arc Ing\u00e9nierie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;167409&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;108674&#8243;][vc_single_image dynamic=&#8220;yes&#8220; dynamic_source=&#8220;secondary&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; shape=&#8220;img-round&#8220; radius=&#8220;xl&#8220; uncode_shortcode_id=&#8220;189643&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;131673&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;171081&#8243;]HE-Arc Ing\u00e9nierie[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;121981&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; border_color=&#8220;color-uydo&#8220; border_style=&#8220;solid&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;202843&#8243; css=&#8220;.vc_custom_1772788703940{border-right-width: 1px !important;padding-right: 20px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;134034&#8243;]<\/p>\n<h4>\u00ab Powered by HE-Arc \u00bb : quand les alumni passent \u00e0 l&#8217;\u00e9cran.<\/h4>\n<p>Pour la campagne 2026 de HE-Arc Ing\u00e9nierie, Donuts a con\u00e7u \u00ab Powered by HE-Arc \u00bb : une s\u00e9rie de 8 vid\u00e9os courtes format vertical, pens\u00e9es pour TikTok et Instagram, qui mettent en sc\u00e8ne les innovations concr\u00e8tes d\u00e9velopp\u00e9es par d&#8217;anciens \u00e9tudiants. Un concept cr\u00e9atif fort, entre immersion POV, humour et renversement des st\u00e9r\u00e9otypes.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;511911&#8243;]<\/p>\n<h4>Montrer ce que l&#8217;ing\u00e9nierie cr\u00e9e vraiment.<\/h4>\n<p>HE-Arc Ing\u00e9nierie forme des ing\u00e9nieurs qui cr\u00e9ent des produits r\u00e9els, innovants, et souvent bluffants. BoxUp, un casier connect\u00e9 \u00e0 d\u00e9verrouillage smartphone. Atmosonica, un instrument musical jou\u00e9 avec les mains dans des faisceaux laser. Dancing Cube, un jeu vid\u00e9o th\u00e9rapeutique. Des projets d&#8217;alumni concrets, aboutis, qui m\u00e9ritaient une visibilit\u00e9 \u00e0 la hauteur de leur potentiel.<\/p>\n<p>Le d\u00e9fi : communiquer sur ces innovations aupr\u00e8s d&#8217;une audience jeune, sur des formats courts et natifs des r\u00e9seaux sociaux, sans tomber dans le discours institutionnel. La r\u00e9ponse de Donuts : un concept cr\u00e9atif bas\u00e9 sur la surprise, l&#8217;humour et le renversement des st\u00e9r\u00e9otypes, d\u00e9clin\u00e9 en 8 vid\u00e9os verticales 15 secondes.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;157132&#8243;][uncode_portfolio_details text_lead=&#8220;small&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;140553&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;381016&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;179686&#8243;]<span style=\"color: #e01a85;\">Le d\u00e9fi<\/span> \u00e0 relever.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;841595&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;126562&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;153255&#8243;]01[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;943726&#8243; subheading=&#8220;Mettre en lumi\u00e8re les projets concrets d\u00e9velopp\u00e9s par les anciens \u00e9tudiants de HE-Arc Ing\u00e9nierie, en rendant visible la capacit\u00e9 de l&#8217;\u00e9cole \u00e0 former des ing\u00e9nieurs qui cr\u00e9ent des choses r\u00e9elles et abouties.&#8220;]Valoriser les innovations alumni[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;104623&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;838677&#8243;]02[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;203295&#8243; subheading=&#8220;Cr\u00e9er des contenus natifs pour TikTok et Instagram, adapt\u00e9s aux codes de ces plateformes : format vertical 9&#215;16, dur\u00e9e 15 secondes, hook imm\u00e9diat, narration visuelle efficace sans d\u00e9pendre du son.&#8220;]Toucher une audience jeune[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;387402&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;170133&#8243;]03[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;101947&#8243; subheading=&#8220;Concevoir un dispositif cr\u00e9atif m\u00e9morable, qui g\u00e9n\u00e8re de l&#8217;engagement organique en jouant sur l&#8217;humour, le renversement des st\u00e9r\u00e9otypes et une m\u00e9canique narrative en deux temps : immersion puis r\u00e9v\u00e9lation.&#8220;]Cr\u00e9er la surprise et l&#8217;engagement[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;111523&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;333630&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;183958&#8243;]<span style=\"color: #e01a85;\">Raconter l\u2019innovation <\/span>autrement.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;199717&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;370198&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;620524&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;114515&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;538967&#8243; subheading=&#8220;On a con\u00e7u un dispositif narratif en deux temps. Chaque vid\u00e9o s&#8217;ouvre sur un message d&#8217;avertissement lu en voix-off acc\u00e9l\u00e9r\u00e9e, \u00e0 la mani\u00e8re des notices de m\u00e9dicaments en publicit\u00e9 TV : \u00ab Attention, le produit que vous allez voir a \u00e9t\u00e9 cr\u00e9\u00e9 par un ancien \u00e9tudiant de la HE-Arc. \u00bb Puis la vid\u00e9o plonge le spectateur dans une vue subjective (POV) au c\u0153ur de l&#8217;innovation. La r\u00e9v\u00e9lation de l&#8217;utilisateur en plan large vient clore chaque capsule avec une touche d&#8217;humour soigneusement choisie.&#8220;]Le concept : \u00ab Powered by HE-Arc \u00bb[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;956944&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;621921&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;171028&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;113440&#8243; subheading=&#8220;On a s\u00e9lectionn\u00e9 quatre innovations d\u00e9velopp\u00e9es par des alumni de HE-Arc Ing\u00e9nierie : BoxUp (casier connect\u00e9), Atmosonica (instrument laser), Dancing Cube (jeu vid\u00e9o th\u00e9rapeutique), et Simon Brette, une marque de montres de luxe fond\u00e9e par un alumni. Chaque produit a \u00e9t\u00e9 d\u00e9clin\u00e9 en deux vid\u00e9os, une version homme et une version femme, construites sur le m\u00eame renversement de st\u00e9r\u00e9otype : l&#8217;utilisateur r\u00e9v\u00e9l\u00e9 en plan large contredit toujours l&#8217;image attendue.&#8220;]4 produits alumni, 8 vid\u00e9os[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;115001&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;127077&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;187391&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;763647&#8243; subheading=&#8220;Toutes les vid\u00e9os ont \u00e9t\u00e9 con\u00e7ues nativement en format vertical 9&#215;16, pour TikTok et Instagram Reels. Chaque capsule dure 15 secondes : un hook imm\u00e9diat, une immersion POV, une r\u00e9v\u00e9lation et un slogan final. Pas de temps mort, pas de discours, une narration visuelle pens\u00e9e pour capter l&#8217;attention d\u00e8s la premi\u00e8re image.&#8220;]Production vid\u00e9o native vertical[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;434912&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;912656&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;172163&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;160923&#8243; subheading=&#8220;Les 8 capsules ont \u00e9t\u00e9 con\u00e7ues pour \u00eatre diffus\u00e9es en s\u00e9rie sur les canaux sociaux de HE-Arc Ing\u00e9nierie, avec une logique de campagne progressive : un produit \u00e0 la fois, une version homme et femme en alternance. Un dispositif pens\u00e9 pour cr\u00e9er la r\u00e9currence, l&#8217;attente, et une identit\u00e9 de campagne reconnaissable sur toute la dur\u00e9e de diffusion.&#8220;]Strat\u00e9gie de diffusion digitale[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;243707&#8243; row_name=&#8220;intro&#8220; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;5&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;192942&#8243;][vc_gallery el_id=&#8220;gallery-969781&#8243; medias=&#8220;174473&#8243; explode_albums=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; media_items=&#8220;media|nolink|original&#8220; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; single_width=&#8220;12&#8243; single_overlay_opacity=&#8220;100&#8243; single_overlay_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_h_align=&#8220;center&#8220; single_padding=&#8220;2&#8243; single_title_family=&#8220;font-614192&#8243; uncode_shortcode_id=&#8220;117475&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;5&#8243; top_padding=&#8220;5&#8243; bottom_padding=&#8220;5&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;162520&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;259190&#8243;][vc_custom_heading text_color=&#8220;accent&#8220; heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-102580&#8243; text_size=&#8220;custom&#8220; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;159203&#8243; text_color_type=&#8220;uncode-palette&#8220; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]\u00ab Donuts a r\u00e9ussi \u00e0 transformer des projets d&#8217;ing\u00e9nierie en contenus qui parlent \u00e0 une vraie audience. Le concept est \u00e0 la fois cr\u00e9atif, juste sur le fond, et parfaitement adapt\u00e9 aux plateformes. \u00bb[\/vc_custom_heading][vc_column_text text_lead=&#8220;small&#8220; uncode_shortcode_id=&#8220;464150&#8243;]Responsable communication, HE-Arc Ing\u00e9nierie[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_image=&#8220;171728&#8243; back_repeat=&#8220;no-repeat&#8220; back_position=&#8220;center center&#8220; parallax=&#8220;yes&#8220; overlay_color=&#8220;color-105898&#8243; overlay_alpha=&#8220;14&#8243; overlay_color_blend=&#8220;multiply&#8220; overlay_animated=&#8220;yes&#8220; overlay_animated_1_color=&#8220;color-210407&#8243; overlay_animated_2_color=&#8220;color-482803&#8243; overlay_animated_size=&#8220;1.2&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;411174&#8243; back_size=&#8220;cover&#8220; overlay_color_type=&#8220;uncode-palette&#8220; overlay_animated_1_color_type=&#8220;uncode-palette&#8220; overlay_animated_2_color_type=&#8220;uncode-palette&#8220; back_color_type=&#8220;uncode-gradient&#8220; back_color_gradient=&#8220;{&#8222;css&#8222;:&#8222;background: linear-gradient(to right , rgb(0, 0, 0) 10% , rgb(117, 0, 255) 73%);&#8222;,&#8222;sliders&#8222;:`{`{&#8222;color&#8222;:&#8222;rgb(0, 0, 0)&#8222;,&#8222;position&#8222;:10},{&#8222;color&#8222;:&#8222;rgb(117, 0, 255)&#8222;,&#8222;position&#8222;:73}`}`,&#8222;type&#8222;:&#8222;linear&#8222;,&#8222;direction&#8222;:&#8222;left&#8222;}&#8220; el_class=&#8220;unmargin-h-force unmargin-top-force unmargin-bottom-force unradius-hg-top-bottom&#8220; css=&#8220;.vc_custom_1773653825019{padding-right: 18px !important;padding-left: 18px !important;}&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;85&#8243; radius=&#8220;hg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;153514&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; limit_content=&#8220;&#8220; uncode_shortcode_id=&#8220;142849&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243; uncode_shortcode_id=&#8220;158390&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;custom&#8220; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;141103&#8243; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]Un projet similaire ?<br \/>\nOn commence par en parler.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;513438&#8243;][vc_button radius=&#8220;btn-circle&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-614192&#8243; font_weight=&#8220;700&#8243; border_width=&#8220;0&#8243; icon_position=&#8220;right&#8220; scale_mobile=&#8220;no&#8220; icon=&#8220;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8220;127473&#8243; link=&#8220;url:https%3A%2F%2Fdonuts-communication.ch%2Fcontact%2F|title:Contact&#8220;]Nous contacter[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_image=&#8220;171728&#8243; back_repeat=&#8220;no-repeat&#8220; back_position=&#8220;center center&#8220; parallax=&#8220;yes&#8220; overlay_color=&#8220;color-105898&#8243; overlay_alpha=&#8220;14&#8243; overlay_color_blend=&#8220;multiply&#8220; overlay_animated=&#8220;yes&#8220; overlay_animated_1_color=&#8220;color-210407&#8243; overlay_animated_2_color=&#8220;color-482803&#8243; overlay_animated_size=&#8220;1.2&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_visibility=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;329025&#8243; back_size=&#8220;cover&#8220; overlay_color_type=&#8220;uncode-palette&#8220; overlay_animated_1_color_type=&#8220;uncode-palette&#8220; overlay_animated_2_color_type=&#8220;uncode-palette&#8220; back_color_type=&#8220;uncode-gradient&#8220; back_color_gradient=&#8220;{&#8222;css&#8222;:&#8222;background: linear-gradient(to right , rgb(0, 0, 0) 10% , rgb(117, 0, 255) 73%);&#8222;,&#8222;sliders&#8222;:`{`{&#8222;color&#8222;:&#8222;rgb(0, 0, 0)&#8222;,&#8222;position&#8222;:10},{&#8222;color&#8222;:&#8222;rgb(117, 0, 255)&#8222;,&#8222;position&#8222;:73}`}`,&#8222;type&#8222;:&#8222;linear&#8222;,&#8222;direction&#8222;:&#8222;left&#8222;}&#8220; css=&#8220;.vc_custom_1773654191006{padding-right: 18px !important;padding-left: 18px !important;}&#8220;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;85&#8243; radius=&#8220;hg&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;498828&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; limit_content=&#8220;&#8220; uncode_shortcode_id=&#8220;142849&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;4&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;872508&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_size=&#8220;custom&#8220; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;141103&#8243; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]Un projet similaire ?<br \/>\nOn commence par en parler.[\/vc_custom_heading][vc_button radius=&#8220;btn-circle&#8220; custom_typo=&#8220;yes&#8220; font_family=&#8220;font-614192&#8243; font_weight=&#8220;700&#8243; border_width=&#8220;0&#8243; icon_position=&#8220;right&#8220; scale_mobile=&#8220;no&#8220; icon=&#8220;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8220;801453&#8243; link=&#8220;url:https%3A%2F%2Fdonuts-communication.ch%2Fcontact%2F|title:Contact&#8220;]Nous contacter[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;167409&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174403,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[103,114,116],"class_list":["post-174838","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-digital-campaigns","portfolio_category-video-content","portfolio_category-strategie"],"_links":{"self":[{"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/portfolio\/174838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/comments?post=174838"}],"version-history":[{"count":1,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/portfolio\/174838\/revisions"}],"predecessor-version":[{"id":174856,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/portfolio\/174838\/revisions\/174856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/media\/174403"}],"wp:attachment":[{"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/media?parent=174838"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/donuts-communication.ch\/de\/wp-json\/wp\/v2\/portfolio_category?post=174838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}