{"id":174876,"date":"2026-03-09T17:06:24","date_gmt":"2026-03-09T16:06:24","guid":{"rendered":"https:\/\/donuts-communication.ch\/portfolio\/banque-cantonale-de-fribourg\/"},"modified":"2026-07-22T09:32:26","modified_gmt":"2026-07-22T07:32:26","slug":"banque-cantonale-de-fribourg","status":"publish","type":"portfolio","link":"https:\/\/donuts-communication.ch\/de\/portfolio\/banque-cantonale-de-fribourg\/","title":{"rendered":"Banque Cantonale de Fribourg"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;188187&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;justify&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;110056&#8243;][vc_single_image dynamic=&#8220;yes&#8220; dynamic_source=&#8220;secondary&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; shape=&#8220;img-round&#8220; radius=&#8220;xl&#8220; uncode_shortcode_id=&#8220;360909&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;100&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; row_name=&#8220;Hello&#8220; uncode_shortcode_id=&#8220;121825&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;908063&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;209122&#8243;]Banque Cantonale de Fribourg[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;121981&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; border_color=&#8220;color-uydo&#8220; border_style=&#8220;solid&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;202843&#8243; css=&#8220;.vc_custom_1772788703940{border-right-width: 1px !important;padding-right: 20px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;238820&#8243;]<\/p>\n<h4>Ensemble, pour un habitat durable.<\/h4>\n<p>La Banque Cantonale de Fribourg a mandat\u00e9 Donuts pour concevoir et d\u00e9ployer la campagne de lancement de son offre d&#8217;\u00c9co-Hypoth\u00e8que. Un dispositif bilingue FR\/DE, d\u00e9clin\u00e9 sur plus de huit canaux : presse, cin\u00e9ma, r\u00e9seaux sociaux, banni\u00e8res digitales, affichage en agence, bancomats, transports publics et mailing. Un seul concept cr\u00e9atif, une coh\u00e9rence totale sur tous les supports.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;125659&#8243;]<\/p>\n<h4>Une banque de proximit\u00e9, un engagement pour la transition \u00e9cologique.<\/h4>\n<p>Dans un contexte de transition \u00e9nerg\u00e9tique, la BCF souhaitait mettre en avant son offre d&#8217;\u00c9co-Hypoth\u00e8que, un financement avantageux pour les r\u00e9novations \u00e9cologiques, avec un rabais de 0,5% sur le taux d&#8217;int\u00e9r\u00eat. L&#8217;enjeu : rendre visible et d\u00e9sirable un produit financier complexe, en s&#8217;appuyant sur les valeurs de proximit\u00e9 et d&#8217;accompagnement qui font l&#8217;identit\u00e9 de la banque cantonale.<\/p>\n<p>La mission confi\u00e9e \u00e0 Donuts : d\u00e9velopper le concept cr\u00e9atif et le slogan de campagne, produire l&#8217;ensemble des supports dans les deux langues, et assurer la coh\u00e9rence visuelle sur un dispositif media particuli\u00e8rement large, de l&#8217;annonce presse aux banni\u00e8res HTML5, en passant par le cin\u00e9ma, les bancomats et les \u00e9crans dans les transports publics.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;157132&#8243;][uncode_portfolio_details text_lead=&#8220;small&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;140553&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;381016&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;179686&#8243;]<span style=\"color: #e01a85;\">Le d\u00e9fi<\/span> \u00e0 relever.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;841595&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;126562&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;153255&#8243;]01[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;360420&#8243; subheading=&#8220;Rendre compr\u00e9hensible et attractive une offre de financement pour la r\u00e9novation \u00e9cologique, en mettant en avant l&#8217;avantage concret, un rabais de 0,5% sur le taux d&#8217;int\u00e9r\u00eat, et l&#8217;accompagnement personnalis\u00e9 de la BCF.&#8220;]Valoriser l&#8217;offre \u00c9co-Hypoth\u00e8que[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;104623&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;838677&#8243;]02[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;162596&#8243; subheading=&#8220;Concevoir un concept cr\u00e9atif et un slogan capables de fonctionner sur des formats tr\u00e8s diff\u00e9rents, de l&#8217;affiche grand format au display de bancomat, tout en restant imm\u00e9diatement identifiables comme BCF.&#8220;]Cr\u00e9er un concept fort et d\u00e9clinable[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; back_color=&#8220;color-lxmt&#8220; overlay_alpha=&#8220;50&#8243; radius=&#8220;xl&#8220; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;387402&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;170133&#8243;]03[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;138673&#8243; subheading=&#8220;D\u00e9cliner la campagne sur plus de huit canaux, presse, cin\u00e9ma, r\u00e9seaux sociaux, banni\u00e8res digitales programmatiques, \u00e9crans BCF, bancomats, transports publics et mailing, en adaptant chaque format aux contraintes sp\u00e9cifiques du canal sans perdre la coh\u00e9rence globale.&#8220;]Couvrir l&#8217;ensemble des canaux media[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; top_divider=&#8220;tilt&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;113416&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; css_animation=&#8220;alpha-anim&#8220; animation_speed=&#8220;1000&#8243; animation_delay=&#8220;200&#8243; width=&#8220;4\/12&#8243; uncode_shortcode_id=&#8220;230478&#8243;][vc_custom_heading text_font=&#8220;font-623469&#8243; text_height=&#8220;fontheight-357766&#8243; text_space=&#8220;fontspace-128246&#8243; sub_lead=&#8220;yes&#8220; uncode_shortcode_id=&#8220;147864&#8243;]Donner vie \u00e0 <span style=\"color: #e01a85;\">l\u2019habitat durable.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;8\/12&#8243; uncode_shortcode_id=&#8220;283186&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;612056&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;620524&#8243;]01[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;128486&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;967818&#8243; subheading=&#8220;On a d\u00e9velopp\u00e9 le concept de campagne autour de la relation conseiller-client, incarn\u00e9e par un shooting photo mettant en sc\u00e8ne les deux protagonistes devant la maison r\u00e9nov\u00e9e. Le slogan \u00ab Ensemble, pour un habitat durable. \u00bb ancre la campagne dans les valeurs de proximit\u00e9 de la BCF tout en affirmant son engagement pour la transition \u00e9cologique. Un concept simple, humain, imm\u00e9diatement lisible.&#8220;]Concept cr\u00e9atif et slogan[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;628022&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;621921&#8243;]02[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;143205&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;210179&#8243; subheading=&#8220;On a produit les annonces presse en diff\u00e9rents formats, l&#8217;affichage et les supports print de la campagne en fran\u00e7ais et en allemand. Chaque format a \u00e9t\u00e9 con\u00e7u avec le m\u00eame soin graphique, en int\u00e9grant les contraintes typographiques et l\u00e9gales propres au secteur bancaire, notamment les mentions relatives aux conditions de l&#8217;offre.&#8220;]Production des supports print[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;189256&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;127077&#8243;]03[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;642859&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;181797&#8243; subheading=&#8220;On a con\u00e7u et produit les banni\u00e8res digitales HTML5 pour la diffusion programmatique, les formats r\u00e9seaux sociaux (Instagram, Facebook, LinkedIn), le spot cin\u00e9ma, ainsi que les formats sp\u00e9cifiques aux \u00e9crans BCF, bancomats et transports publics. Chaque d\u00e9clinaison a \u00e9t\u00e9 adapt\u00e9e aux contraintes techniques du canal tout en restant coh\u00e9rente avec l&#8217;identit\u00e9 visuelle globale de la campagne.&#8220;]D\u00e9clinaisons digitales et cin\u00e9ma[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;1&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;648126&#8243;][vc_column_inner column_width_percent=&#8220;30&#8243; position_horizontal=&#8220;right&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;153922&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_weight=&#8220;400&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;912656&#8243;]04[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;3\/4&#8243; uncode_shortcode_id=&#8220;172324&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-623469&#8243; text_size=&#8220;h4&#8243; text_space=&#8220;fontspace-128246&#8243; uncode_shortcode_id=&#8220;107729&#8243; subheading=&#8220;L&#8217;ensemble des supports a \u00e9t\u00e9 livr\u00e9 en fran\u00e7ais et en allemand, avec une coordination rigoureuse entre les deux versions pour garantir la coh\u00e9rence du message et du ton dans les deux langues. Un projet \u00e0 forte contrainte de volume et de d\u00e9lais, men\u00e9 de bout en bout par l&#8217;\u00e9quipe Donuts.&#8220;]Coordination et livraison bilingue[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-365579&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;104643&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;2&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;587894&#8243;][vc_separator sep_color=&#8220;color-lxmt&#8220; uncode_shortcode_id=&#8220;727427&#8243; sep_color_type=&#8220;uncode-palette&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;4&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;930383&#8243;][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;201346&#8243;][uncode_counter value=&#8220;8&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; suffix=&#8220;+&#8220; uncode_shortcode_id=&#8220;122475&#8243; counter_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;130616&#8243;]Canaux activ\u00e9s : presse, cin\u00e9ma, digital, bancomats, transports&#8230;[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;202435&#8243;][uncode_counter value=&#8220;2&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; uncode_shortcode_id=&#8220;181253&#8243; counter_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;357035&#8243;]Langues de production : fran\u00e7ais et allemand[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;144521&#8243;][uncode_counter value=&#8220;0,5&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; uncode_shortcode_id=&#8220;198002&#8243; counter_color_type=&#8220;uncode-palette&#8220; suffix=&#8220;%&#8220;][vc_column_text uncode_shortcode_id=&#8220;203592&#8243;]Rabais mis en avant : l&#8217;argument central de la campagne[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/4&#8243; uncode_shortcode_id=&#8220;183527&#8243;][uncode_counter value=&#8220;1&#8243; counter_color=&#8220;color-482803&#8243; font=&#8220;font-623469&#8243; size=&#8220;fontsize-210105&#8243; weight=&#8220;600&#8243; height=&#8220;fontheight-179065&#8243; uncode_shortcode_id=&#8220;264384&#8243; counter_color_type=&#8220;uncode-palette&#8220;][vc_column_text uncode_shortcode_id=&#8220;424112&#8243;]Concept cr\u00e9atif unique d\u00e9clin\u00e9 sur tous les supports[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; back_color=&#8220;color-163064&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;779385&#8243; row_name=&#8220;intro&#8220; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;5&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;192942&#8243;][vc_gallery el_id=&#8220;gallery-969781&#8243; medias=&#8220;174140&#8243; explode_albums=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; media_items=&#8220;media|nolink|original&#8220; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; single_width=&#8220;12&#8243; single_overlay_opacity=&#8220;100&#8243; single_overlay_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_h_align=&#8220;center&#8220; single_padding=&#8220;2&#8243; single_title_family=&#8220;font-614192&#8243; uncode_shortcode_id=&#8220;991784&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;5&#8243; top_padding=&#8220;5&#8243; bottom_padding=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;108645&#8243;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; font_family=&#8220;font-614192&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;259190&#8243;][vc_custom_heading text_color=&#8220;accent&#8220; heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-102580&#8243; text_size=&#8220;custom&#8220; text_height=&#8220;fontheight-357766&#8243; uncode_shortcode_id=&#8220;710450&#8243; text_color_type=&#8220;uncode-palette&#8220; heading_custom_size=&#8220;clamp(1.4rem, 4vw, 2.5rem)&#8220;]\u00ab Donuts a su trouver le bon \u00e9quilibre entre notre identit\u00e9 de banque de proximit\u00e9 et notre engagement \u00e9cologique. La campagne a bien fonctionn\u00e9 sur l&#8217;ensemble des canaux. \u00bb[\/vc_custom_heading][vc_column_text text_lead=&#8220;small&#8220; uncode_shortcode_id=&#8220;675064&#8243;]Responsable marketing, Banque Cantonale de Fribourg[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_image=&#8220;171728&#8243; back_repeat=&#8220;no-repeat&#8220; back_position=&#8220;center center&#8220; parallax=&#8220;yes&#8220; overlay_color=&#8220;color-105898&#8243; overlay_alpha=&#8220;14&#8243; overlay_color_blend=&#8220;multiply&#8220; overlay_animated=&#8220;yes&#8220; overlay_animated_1_color=&#8220;color-210407&#8243; overlay_animated_2_color=&#8220;color-482803&#8243; overlay_animated_size=&#8220;1.2&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; 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